Telefónica Tech strengthens Latin American leadership

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Telefónica Tech has strengthened its leadership in Latin America with the appointment of two new country managers to oversee its operations in Brazil and Mexico. The appointments underline the company’s commitment to expanding its presence in the region and capitalizing on the growing demand for business-to-business (B2B) digital services.

Alejandro Ramos, the new Country Manager for Brazil, has extensive experience in cybersecurity, having previously served as Chief Information Security Officer (CISO) at Telefónica and Spanish department store group El Corte Inglés. His expertise will help drive sales of cybersecurity services, which have become a key area of focus for Telefónica Technologies as businesses increasingly digitize their operations and face growing cybersecurity threats.

Rafael Arturo González Barboza is the newly appointed Country Manager for Mexico, where he has a track record of successful B2B development. He demonstrated his ability to bring innovative digital solutions to market and drive adoption by B2B customers during his tenure as Country Director for Movistar Empresas Mexico, a business arm of Telefónica Tech.

Telefónica Tech strengthens Latin American leadership

These appointments are in line with Telefónica Tech’s broader strategy to expand B2B revenues globally. The company has set an ambitious target of €3 billion in annual B2B revenues by FY26, with a focus on organic growth rather than mergers and acquisitions (M&A) alone.

In Brazil, Telefónica|Vivo, the local subsidiary responsible for marketing Tech services, reported a significant increase in B2B revenues to BRL 3.2 billion (€594 million) in the quarter ended September 30, 2023. This represents a 28.2% year-on-year increase and now accounts for around 6% of vivo’s total revenue.

Despite this progress, there is still plenty of room for further growth, as only about 10% of vivo’s 1.5 million B2B customers have adopted its digital solutions. Telefónica Technologies is committed to bridging this gap and providing businesses with the digital tools they need to thrive in the modern world.

Overall, Telefónica Technologies’ decision to strengthen its leadership position in Latin America demonstrates its unwavering commitment to tapping into the region’s booming B2B market. With an experienced leader at the helm, the company is well-positioned to capitalize on the growing demand for digital transformation solutions and cybersecurity services to drive the achievement of its ambitious revenue goals.

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